“It’s an honor for OpTic to introduce Nissan to esports. The organization competes in CoD, CS:GO, Gears of War, the Overwatch League, and League of Legends (LoL). Meanwhile, OpTic Gaming has partnerships with Turtle Beach, Mountain Dew AMP Game Fuel, SCUF Gaming, and DXRacer. We look forward to creating compelling content together for this exciting relationship,” said Lee Trink, CEO of FaZe Clan. “We are thrilled to have an innovative automotive company like Nissan as a sponsor and brand partner. The team currently fields competitors in Fortnite: Battle Royale, Call of Duty (CoD), Counter-Strike: Global Offensive (CS:GO), FIFA, Rainbow Six Siege, and PlayerUnknown’s Battlegrounds (PUBG). FaZe Clan has existing deals with the likes of G FUEL, SCUF Gaming, and SteelSeries. Nissan will be joining an extensive roster of partners for the two esteemed organizations. We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers,” said Robert Cross, Director of Media and Activation at Nissan North America. “For any company trying to reach the Gen Z and millennial-minded audience, streaming and esports is an enormous opportunity. Nissan will become a jersey sponsor for both of its new partners, with the members of both organizations also given access to Nissan vehicles for branded content across digital and social platforms. If your Arctis 7 does not automatically pair to the transmitter, it will need to be re-paired.Nissan is now the latest automobile giant to enter esports, as the Japanese manufacturer has partnered with the North American esports organizations OpTic Gaming and FaZe Clan.
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